Search engine optimization has evolved from a ‘small aspect’ of digital marketing to a multi-billion-dollar industry globally. Multinationals, local enterprises, and SMBs are pouring many resources into SEO because it works. The ROI of SEO is palpable and calculable, and the best SEO practices also happen to be the best industry practices in digital marketing. Therefore, even more, businesses will be investing in SEO in 2022.
Do you have a struggling website?
Would you like to learn SEO for improved digital marketing this year?
If you answered yes twice, follow these steps to SEO nirvana!
Step One: Familiarize Yourself with WordPress Basics
You probably have a WordPress site. WordPress is an enormous CMS, and there will likely be no “WordPress killer” in the market any time soon. CMS like Joomla and services like Wix and Squarespace only offer a fraction of a basic WordPress.org installation functionality.
SEO involves some knowledge of the backend. If you don’t have a backend expert in your team, you’ll have to learn to tweak WordPress’s backend. Begin by experimenting with the settings, and be sure to examine your Site Health information. You can access numerous important menus on your WordPress dashboard.
Good SEO also involves knowing how to present great content to your audience. You can use the ‘vanilla’ visual editor on WordPress (the Gutenberg editor) or invest in a premium version of visual content and page builders like Elementor and Beaver Builder. Divi also offers neat page layout options.
The appearance of your site and how people perceive your content will impact your SEO via page experience and customer experience. Google uses hundreds of ranking signals to measure the ‘worthiness’ of a page, but basically, Google wants website owners to prioritize users’ convenience. Therefore, if you’re going to have a digital business, your website must be relevant and helpful. Otherwise, Google’s not going to rank it well.
Step Two: Learn How to Use SEO Tools
It is nearly impossible to carry out basic SEO tasks without the help of dependable SEO tools. Unfortunately, SEO tools are usually web apps that carry out highly complex tasks that involve a lot of data crunching. There are plenty of paid options. If you run a small team dedicated to improving your site’s SEO, it might be a good idea to pay for tools that allow multiple seats.
Basic SEO tasks that require proper tools include:
- Competition research
- Backlink checking
- Backlink research
- Website metrics
- Website authority checking
- Keyword research
- Content optimization
- Page analysis
The tools that you need will be determined after a website audit. A website audit is a comprehensive examination of your site and what is under the hood. Usually, website audits are carried out by SEO agencies or SEO professionals working for enterprises and SMBs. If you want to lead the SEO campaign for your site, then it follows that you must learn how to carry out site audits. It might sound scary, but it’s not. Furthermore, you will enjoy the freedom that comes with knowing how to optimize your site.
Consider SEO tools as another crucial investment in your business. However, you should read app reviews first before buying anything. It’s also a good idea to try any new SEO tool for at least a month before committing to an annual plan. Many tools offer a seven or ten-day trial period, too.
Step Three: Work with an SEO Consultant
If you don’t want to hire an SEO company or SEO agency, your best choice for learning the multitude of steps required for a genuine SEO campaign is to learn from an SEO coach.
It would help if you got a professional SEO coach on your side to support you during this crucial learning process. While there are many available resources on SEO topics, most of these free materials are theoretical. The practical aspect of SEO has a much more significant impact on sites and SERPs. However, teaching practical SEO skills in articles and books is generally challenging because each market and industry vertical is unique. As a result, SEO experts can only write what they know about the discipline from a general purview and not for specific cases.
An SEO consultant will create a master learning plan for you based on your business, the state of your website, and what you know of SEO and digital marketing tech. Business owners typically do not have the right expertise in the beginning. The consultant will also address these skill gaps. Furthermore, the SEO coach will work with the student to keep him accountable for essential tasks to achieve SEO objectives promptly.
Marius Carlos, Jr. is a freelance journalist, copywriter, and marketing professional. He is the team captain of The Content Experts PH, a Philippine-based digital marketing team. Marius has written for international and local publications, both in digital format and legacy print. He is the author of three books in print and has received accolades for fiction and the essay. Contact him at email@example.com